Market & competitor intelligence for boutique agencies and independent consultants. Point it at your clients' competitors, your industry press, pricing pages and subreddits — get one clean briefing, daily or weekly. Without the enterprise price tag.
Early access + a say in the roadmap. No spam, unsubscribe anytime.
Google Alerts and RSS give you raw hits — noise, duplicates, no context, no "so what". Crayon and Klue give you everything, for a quote-on-request enterprise contract you don't need. Between the two there's nothing built for a 3-person agency.
RSS feeds, Google News queries, specific URLs (we watch the content), subreddits. 15–40 per project.
Plain English: "pricing changes, new features, funding, key hires at [competitors]." That drives the filter.
Daily or weekly email. Grouped by theme, deduplicated across sources, each item with a TL;DR and why it matters.
A separate email the moment something hits your criteria hard — a competitor drops their price, say.
Real, sourced news from the week of Aug 25 – Sep 1, 2026. "Northwind Digital" is a stand-in for a boutique SEO/content agency that resells Semrush & Ahrefs seats.
7 relevant signals · 2 instant alerts sent earlier · 14 duplicates merged · 9 items filtered as noise
Semrush kills its free tier, raises entry price to $139.95/mo after Adobe's $1.9B acquisition closed. Why it matters: you resell Semrush to 6 clients — the free tier was your "try before you buy" onboarding step, and you'll have to explain the price hike at renewal.
Ahrefs follows with a price rise — Lite plan now $129/mo. Why it matters: both core tools got more expensive in the same quarter. Time to negotiate a bundled client rate.
Clay retired its small plans — entry is now $185/mo (was ~$49). Why it matters: your lead-research stack just got 4x pricier. Apollo's new AI assistant (below) is a cheaper swap to test.
HubSpot moves Breeze AI agents to outcome-based pricing — $0.50 per resolved conversation, $1 per qualified lead. Why it matters: lower risk for your HubSpot clients to trial the agents — a clean upsell for your retainer.
AI Overviews cut informational traffic 20–40%, but AI-search visitors convert far better (internal reports range widely). Competitors SEOPACK and MarketJoy launched GEO/AEO packages this week. Why it matters: this is your Q4 client story. Reframe reporting around AI-search visibility + conversion before competitors own the pitch.
Cloudflare changes default AI-crawler settings on Sep 15. Why it matters: affects every client site behind Cloudflare — a 20-minute audit this week avoids surprises.
Generated with the same pipeline the product runs on. Sources are real; the agency is a composite.
3 sources
weekly digest
15 sources
daily digest + alerts
40 sources · 3 projects
shareable web digest · Slack
Indicative. Waitlist members lock in launch pricing.
A small team that got tired of duct-taping Zapier flows to keep up with a handful of competitors. We're building it in the open and posting progress, numbers and screenshots as we go.